By comprehending and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the opportunities of winning a sale. In today's hectic service world, B2B business are under increasing pressure to shorten their sales cycles and increase their win percentages. B2B marketing has the special cha… Read More

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying … Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, and also other realities concerning modern B2B advertising and marketing. We discuss just how the buying journey is now totally fragmented and also the manner in which area structure can help marketing experts take back control of … Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no longer exists, and also various other facts concerning contemporary B2B advertising and marketing. We discuss exactly how the acquiring journey is now completely fragmented and also the manner in which neighborhood structure can help marketers… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, as well as other realities concerning contemporary B2B advertising and marketing. We go over how the purchasing trip is now completely fragmented and the manner in which neighborhood structure can aid marketing professionals take … Read More